Sony executives originally thought they would market the Walkman in the U.S. as the Sound-About, but the Walkman name stuck.
Photo by flickr user "WhineAndDine"
Whistle While You Walk
The Sony Walkman is introduced
For decades, home stereo systems were big and unwieldy, with separate turntables, tape players, speakers, and other components. So when the Japanese corporation Sony developed a portable stereo system it called the Walkman, consumers were skeptical.
Sony embarked on a huge marketing campaign to raise awareness of its little stereo that came with a set of padded earphones and could accommodate a cassette tape. The company hired college kids to walk around busy shopping areas in Tokyo, wearing their Walkmans and offering strangers a chance to listen.
Turns out the sound quality was excellent, and the freedom to carry your tunes with you exhilarating. In changing the way we carry and listen to music, the Walkman set the stage for today’s MP3 players, which manage to make the Walkman look enormous.