/arts-days

February 21

Polaroid

Like a flash, the instant camera eliminated the long process of waiting for your pictures to be developed.

Image by Michael Bretherton

1947: Say “Cheese!”
Edwin Land demonstrates the first Polaroid camera
Even in the age of the digital camera, there’s still something really cool about shooting a picture with a Polaroid camera and having that snapshot pop into your hand and develop right before your eyes.

But before he invented that instant camera, American inventor Edwin Land worked on polarizing filters for sunglasses, special goggles for troops in combat during World War II, and other products for the company he founded in 1937 called the Polaroid Corporation. After Land showed his instant camera for the first time, his company got busy selling them to department stores. The cameras proved so easy and fun to use—and so affordable—the stores could not keep them from flying off the shelves.
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