/arts-days/december/30

December 30

NBC

As Americans watched on their black-and-white sets, NBC declared that its broadcasts were “in living color.” RCA, who owned NBC, was hardly subtle in encouraging sales of color TVs.

1953: Now Brought to You in Living Color
The first color television goes on sale
It took decades to hammer out the technology behind transmitting color images to television sets. Among other things, broadcasting companies and the Federal Communications Commission had to agree on a standard way of broadcasting programs. As all that research and legal wrangling was taking place, manufacturers of TV sets were chomping at the bit to bring their products to market quickly.

Admiral had what we call “first mover advantage;” it was the first company to sell color TVs to the general public. Its 15-inch C1617A model cost $1,175, a pretty steep price tag even by today’s standards. Nowadays, of course, 99 percent of American households own a TV, and of those, virtually all are color sets.
Email Print Share

Text:

- +
Email a link to this page
Cancel
Share This Page




Cancel
Search Arts Days
Keyword
Select Month
Select Day

© 1996-2017 John F. Kennedy Center for the Performing Arts  

ArtsEdge is an education program of

The Kennedy Center 

with the support of

Department of Education



ARTSEDGE, part of the Rubenstein Arts Access Program, is generously funded by David and Alice Rubenstein.

Additional support is provided by the U.S. Department of Education.

Kennedy Center education and related artistic programming is made possible through the generosity of the National Committee
for the Performing Arts and the President’s Advisory Committee on the Arts.

The contents of this Web site were developed under a grant from the U.S. Department of Education. However, those contents do not
necessarily represent the policy of the U.S. Department of Education, and you should not assume endorsement by the Federal government.
Unless otherwise stated, ArtsEdge materials may be copied, modified and otherwise utilized for non-commercial educational purposes
provided that ArtsEdge and any authors listed in the materials are credited and provided that you permit others to use them in the same manner.

Change Background:

Connect with us!    EMAIL US | YouTube | Facebook | iTunes | MORE!

© 1996-2017 John F. Kennedy Center for the Performing Arts  
    Privacy Policy
| Terms and Conditions

Close

You are now leaving the ArtsEdge website. Thank you for visiting!

If you are not automatically transferred, please click the link below:
http://absoluteshakespeare.com

ArtsEdge and The Kennedy Center are in no way responsible for the content of the destination site, its ongoing availability, links to other site or the legality or accuracy of information on the site or its resources.

Cancel

Close