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July 06

Playbill

It’s said that about four million people read Playbill every month.

Photo by Sarah Sosiak

1934: Get With the Program
Playbill is trademarked
Go to any theater on Broadway, in Miami, or even St. Louis, and you’ll probably be handed a copy of Playbill. Part program description of the play you are about to see, part theater magazine, Playbill was first called the Strauss Magazine Theater Program, after its creator Frank Vance Strauss.

In 1884, Strauss started a company that created programs tailored to shows. It featured restaurant ads, feature articles on famous directors, and other related material. These days you can subscribe to the magazine, as well as have one customized for any given show. It lists the actors, the parts they play and their work in other shows, as well as the sequence of events that will take place on the stage.
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