Elsa Schiaparelli delved into perfume development during her career. She created one for women that was called “Shocking”—just like some of her designs.
Photo by Sharland//Time Life Pictures/Getty Images.
Elsa Schiaparelli is born in Rome, Italy
Elsa Schiaparelli designed the kind of couture clothes you see on the pages of Vogue and on the backs of celebrities. Known for her sometimes startling, often witty designs, including a shoe-shaped hat, she also created garments that responded to news events. For example, after France declared war on Germany in 1939, she debuted taffeta skirts printed with a camouflage look.
Schiaparelli was the first designer to use shoulder pads and to prominently feature hot pink, a color she called “shocking pink.” Collaborating with important artists of the day, such as Salvador Dali, she created a fancy evening gown decorated with Dali’s drawing of an enormous red lobster. This renegade clothier helped elevate fashion to high art.