Binney and Smith helped alleviate the Depression for some by hiring workers to hand-letter crayon labels.
Photo by flickr user "las - initially"
Color My World
Binney & Smith is incorporated
Edwin Binney and C. Harold Smith were a couple of enterprising cousins who took over Binney’s dad’s company, Peekskill Chemical Works, back in 1885. While Peekskill initially made charcoal and other products, the cousins expanded the product line to include black crayons at first, and eventually a whole rainbow’s worth.
Introduced in 1903, the first box of crayons cost a nickel and included red, orange, yellow, green, blue, violet, brown, and of course, black. It was Binney’s wife who coined the name: “craie” the French word for stick of color, plus “ola,” from oleaginous, a term describing the consistency of the petroleum used in the crayons. Today, the company once known as Binney & Smith is officially Crayola, LLC.