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Candy Advertisement

Lesson: Media Awareness: Helping a Product Cross the Finish Line
Students will complete their advertisements, adding in details (such as color and symbols) and background/foreground space on the picture plane.
Popular Culture, Television

Game Advertisement

Lesson: Media Awareness: Key Concepts in Advertising
In this second of three lessons, students will continue their exploration of concepts in advertising.
Popular Culture, Television

Toy Advertisement

Lesson: Media Awareness: The Basics of Advertising
In the first of these three lessons, students will develop a general understanding of marketing and its influence.
Popular Culture, Television

NBC Studios

Arts Days: September 09, 1926: Broadcast News
Noticing that radio stations were popping up all over the place, forward-thinking executives at Radio Corporation of America predicted the new medium was going to be the next big thing. Sales of what were then called “wireless sets” were brisk; and with an average of five people listening to each radio, that meant a potential market of many millions of more listeners.

RCA teamed with General Electric and Westinghouse to purchase a station called WEAF, the anchor station in what became known as the National Broadcasting Company, or NBC. NBC rapidly acquired more radio stations around the U.S., and by the time the Rose Bowl game took place in January of 1927, every play could be heard by radio listeners across the country. With that, NBC became the first major broadcast network in the United States.
Television, Innovators & Pioneers

Lockers

Arts Days: August 20, 1989: School Daze
Intentionally aimed at a teen audience that might be outgrowing cartoons, Saved by the Bell was filled with appealing actors like Mark-Paul Gosselaar (who played Zack) and Lark Voorhies (Lisa). This pioneer teen show ran for years during prime television-watching hours for kids—Saturday morning.

While critics panned it, pre-teens loved it. The show’s producers introduced topical teen themes and moral lessons, such as how the Bayside High gang coped with bullies and learned about the dangers of drinking and driving. Executives also came up with the idea of reuniting the cast for TV specials and spin-off series like Saved by the Bell: The College Years.
Television, Popular Culture

Nickelodeon studios

Arts Days: April 01, 1979: I Want My KidTV!
Originally airing only in Ohio, the first cable TV channel “just for kids” was named after old-fashioned movie theaters that showed short films all day long. “Nick” has become a worldwide phenomenon loved by kids of all ages. Whether it’s their gooey green slime or quirky characters including Sponge Bob Squarepants and Carly, Sam, and Freddie, Nickelodeon and its sister channels entertain its dedicated audience with educational programs, silly cartoons, teen shows, and classic TV series.

The Nickelodeon network brand has grown to include Nick Jr., NickToons, Nick at Night, and Noggin, plus you can enjoy the rides featuring Nick stars at theme parks in Europe, Australia, and here in the U.S. It’s Nick—all kids, all the time.
Television, Popular Culture

Blockbuster video store

Arts Days: October 19, 1985: Movies Come Home
Cold out? Feeling lazy? Or is a trip to the movie theater simply too costly? The Blockbuster video-rental chain solved these problems for movie lovers when it opened the doors to its first store on this day in 1985. All of a sudden, instead of going out to a theater and paying for tickets and popcorn, you could spend a lot less money and watch movies from the comfort of your home, even dressed in your jammies.

All you had to do was visit your neighborhood Blockbuster, browse through hundreds of movie titles, and pick out which films to bring home. You could find everything from obscure documentaries to first-run hits. Blockbuster stores were an instant success and started popping up everywhere. The chain launched a whole new market for the film industry and changed the rules of movie-watching forever.
Innovators & Pioneers, Movies & Movie Stars, Television, Art Venues

Monty Python's Flying Circus

Arts Days: October 05, 1969: Big Top Laughs
Sprung from the delightfully demented minds of British comedy troupe Monty Python, this TV show pushed the boundaries of humor every which way. The men at the heart of the program—including John Cleese and Eric Idle—used a mixture of bizarre animation, silly skits, innuendo, and deadpan British humor to bring a new form of absurdist comedy to the small screen.

The men dressed as women, broke the fourth wall, bopped each other over the head with fish, and stopped at nothing to wring new laughs out of their rabid fans. This “Circus” ran for 45 episodes, going off the air in 1974. But among those who like to imagine a “Ministry of Silly Walks,” as one popular skit did, its popularity has never waned.
Comedy, Television, Popular Culture

Mickey Mouse Club

Arts Days: October 03, 1955: It’s Time To Say Hello
Created by Walt Disney, this long-running variety show entertained kids daily with songs, dance numbers, and that special Mouseketeer Roll Call, where the show’s young stars introduced themselves on-camera. These popular young performers, like Annette Funicello and Cubby O’Brien, were among dozens of kids who were cast to perform routines and skits around weekday themes.

For example, Monday was “Fun with Music” day, while Wednesday was “Anything Can Happen” day. The host and lone adult on the show, Jimmie Dodd, was famous for his lessons to viewers about the importance of being kind to others and other moral messages.
Young Artists, Television, Popular Culture

Lucille Ball in I Love Lucy

Arts Days: October 15, 1951: Everybody Loves Lucy!
This classic sitcom made household names out of comedienne Lucille Ball, with her flaming red hair and incredibly funny facial expressions, and real-life husband, singer/bandleader Desi Arnaz. I Love Lucy broke television ground in several ways, including its use of multiple cameras to film in front of a live studio audience and its feature of a then uncommon interracial marriage between lead actors (Arnaz being of Cuban descent, Ball being Scottish).

But in the end, it’s Lucy's crazy schemes, from stomping grapes, to selling vitamins, to working on a candy assembly line, that fans embraced and remember best. And, not only did Lucy and Desi star in the most popular TV show of its day, they were shrewd business people, too. Together they launched Desilu Productions and later Desilu Studios, producing and syndicating their various shows.
Comedy, Television, Popular Culture

Star Trek

Arts Days: September 03, 1969: Kirk Out
The creator of Star Trek, Gene Roddenberry, had Gulliver’s Travels in mind when he pitched his idea for a new science-fiction TV show to television executives. Featuring William Shatner as Captain James T. Kirk, Leonard Nimoy as Mr. Spock, and the crew of the Starship Enterprise, the show earned loyal followers; some of whom wrote angry letters when the network put the show in an unpopular time slot.

After it was cancelled the following year, market research showed that in fact Star Trek had been profitable for advertisers, but it was too late to revive it. Still, tons of spin-off shows, from reruns of the original episodes to new programs like Voyager, have capitalized on the public’s early fascination with Roddenberry’s original concept.
Television, Science Fiction & Fantasy, Popular Culture

American Bandstand

Arts Days: August 05, 1957: So You Think You Can Dance?
With a studio set designed for dancing and live music performances, American Bandstand was once every teenager’s must-see TV show.

Every afternoon, host Dick Clark introduced top pop musical guests and conducted audience interviews to get their thoughts on the latest music. To go along with the music, the show featured a cast of “regulars,” a group of attractive local teens who danced their socks off and demonstrated the latest dance moves to the delight of idolizing fans at home.

On this day in 1957, the show’s first national broadcast aired Jerry Lee Lewis playing “Whole Lotta Shakin’ Goin’ On,” and teenagers all across the country could be found dancing up a storm.
Rock & Roll, Television, Popular Culture, Young Artists

NBC

Arts Days: December 30, 1953: Now Brought to You in Living Color
It took decades to hammer out the technology behind transmitting color images to television sets. Among other things, broadcasting companies and the Federal Communications Commission had to agree on a standard way of broadcasting programs. As all that research and legal wrangling was taking place, manufacturers of TV sets were chomping at the bit to bring their products to market quickly.

Admiral had what we call “first mover advantage;” it was the first company to sell color TVs to the general public. Its 15-inch C1617A model cost $1,175, a pretty steep price tag even by today’s standards. Nowadays, of course, 99 percent of American households own a TV, and of those, virtually all are color sets.
Inventions, Television, Popular Culture, America

Rudolph the Red-Nosed Reindeer

Arts Days: December 06, 1964: Not Your Average Reindeer
The cute star of this TV special was none other than that red-nosed reindeer, who is mocked as a calf for his unusual feature but is ultimately a hero when he bails Santa out of a tight spot on a very important night.

The program was shot using stop-motion, also called stop-action, which is an animation process in which producers make objects—in this case, clay sculptures of reindeer, elves, and other characters—appear to move by adjusting their positions ever so slightly, capturing the configuration on camera, adjusting the models again, filming the new setup, and so on. That’s how the snowman appears to glide across the screen and the reindeer soar through the air. Featuring the voices of folksinger Burl Ives and other recognizable voices, Rudolph is still a hit with kids today each December.
Cartoons, Comics, & Animation, Stunts & Special Effects, Television, Popular Culture

Teenage Mutant Ninja Turtles

Arts Days: December 14, 1987: Turtle Mania
They love pizza, live in New York City’s sewers, and fight crime. And, as any Teenage Mutant Ninja Turtle fan will tell you, they are named after four key artists from the Italian Renaissance: Donatello, Leonardo, Michelangelo, and Raphael. “TMNT” are animated characters, which were created by comic book artists Kevin Eastman and Peter Laird, and who made their television debut on this day in 1987.

Identifiable by their different colored masks, these courageous do-gooders battle bad guys with their martial arts skills, all under the watchful eye of their adoptive father, Master Splinter. This successful children’s program only fed the Turtles’ cult following as their likenesses appeared on a mind-boggling array of merchandise from sheets and action figurines to lunchboxes and pajamas. The fearsome foursome remain popular today.
Cartoons, Comics, & Animation, Television, Popular Culture

The Nat King Cole Show

Arts Days: November 05, 1956: A First of Its Kind
When this 15-minute program debuted on this day in 1956, Cole became the first African American television show host. As a jazz singer and pianist with a large following of avid fans, Cole was excited to host the program, which featured performances by some of the biggest names in pop music.

Racist attitudes held by some, however, prevented the show from reaching success. You see, advertising agencies were unable to convince enough clients to buy commercial time during the show. When the program was cancelled, a bitterly disappointed Cole remarked that “Madison Avenue is afraid of the dark.”
Innovators & Pioneers, Television, Jazz

Jon Stewart hosting the Daily Show

Arts Days: July 22, 1996: Breaking News
Comedy Central’s The Daily Show unites host Jon Stewart’s sardonic brand of comedy with the topical news of the day. Every night, Stewart and his merry band of “reporters” relate the news, freely mixing in factual information with hilarious asides. All the while, these comedians mock common news conventions, like the suit-clad “talking head” behind a desk.

But wouldn’t you know, the “infotainment” program is viewed by many devoted fans as their main source of actual news. They even rely on The Daily Show for their news more than a newspaper or traditional news show. Yet as the lines blur between comedy and news, Stewart and company say they only want to be funny—not to replace traditional news.
Television, Innovators & Pioneers, Comedy

Bill Cosby

Arts Days: July 12, 1937: Just Be Cos
Most standup comedians wish they could be just like Cos. That’s because Bill Cosby entertains millions of fans with his unique brand of family-style humor.

Cosby’s standup comedy career kicked off in the 1960s, leading him to guest host The Tonight Show and star in his own situation comedies. Cosby made television history when he was cast as the first African American actor in a dramatic lead role.

Later, The Cosby Show proved to be the most successful sitcom ever. It ran for eight years and cemented his image as Cliff Huxtable, a loving husband and father to five charismatic children. According to Coretta Scott King, the show was “the most positive portrayal of black family life… ever broadcast.”

Cosby received a Kennedy Center Honor in 1998 and was named the 2009 recipient of the Mark Twain Prize, an award that recognizes humorists (like Twain) who serve as social commentators and satirists.
Comedy, Television, Movies & Movie Stars

Mister Roger

Arts Days: February 19, 1968: Won’t You Be My Neighbor?
With his gentle demeanor and signature cardigan sweater, Fred Rogers has helped generations of children make better sense of the complicated world around them.

Better known to young fans as Mister Rogers, the host speaks directly to children about everything from coping with divorce to a fear of the dark—topics other children’s shows typically avoid. He also hangs out with various puppet and human friends, like Daniel Striped Tiger and Officer Clemmons. Rogers “travels” back and forth between the real world and the Neighborhood of Make-Believe to help children learn to make that important distinction.

Original episodes stopped airing in the summer of 2001, but you can still spend quality time with Mister Rogers in reruns.
Puppets, Popular Culture, Television, Innovators & Pioneers

Mel Blanc

Arts Days: May 30, 1908: Toon Talker
Porky Pig, Bugs Bunny, the Roadrunner, Foghorn Leghorn, the Tasmanian Devil—all famous cartoon characters, right? Well, they have another thing in common. The same fellow, Mel Blanc, supplied their voices in thousands of cartoons from the 1930s through the 1980s.

Working for Warner Brothers and the animation house Hanna-Barbera, Blanc delighted generations of children with his boundless range of cute, silly, or booming voices that gave life to dozens of animated animals and people. He kicked off his career in 1927, working on a radio show called The Hoot Owls. As his career soared, he pushed for recognition of his work in closing credits of the cartoons (voice actors typically were not mentioned). He also practiced techniques for keeping his voice healthy, such as minimizing the amount of work of voices that were hard on his vocal cords.
Cartoons, Comics, & Animation, Movies & Movie Stars, Television

arts quote

Arts Quotes: Lily Tomlin
"The road to success is always under construction."
America, Comedy, Movies & Movie Stars, Television

arts challenge

Everyday Arts Challenge: Here Ye…
Talk like William Shakespeare. (Hint: a good place to start is by using “thou” in place of “you.”) What dost thou think? ‘Tis easy! Your turn.
Shakespeare, Literature, Poetry, Television, Playwrights & Plays

Chuck Jones and Bugs Bunny

Arts Days: September 21, 1912: What’s Up, Chuck?
Here’s a pretty neat line of work: Imagine being the cartoonist who brings characters like Wile E. Coyote and Daffy Duck to life. That was Chuck Jones’ job. During his career, he worked as a cartoonist, screenwriter, and director of animated movies, often “shorts” that appeared before a feature film.

Jones worked on Warner Brothers’ Looney Tunes and Merrie Melodies cartoons, including “What’s Opera, Doc?” In this hilarious animated classic, Bugs Bunny and Elmer Fudd perform in snippets of famous operas by 19th century composer Richard Wagner. Jones also helped turn the Dr. Seuss book How the Grinch Stole Christmas into a TV show. Jones’ innovative use of humor and characterization helped elevate animation from amusement to art.
Cartoons, Comics, & Animation, Movies & Movie Stars, Comedy, Popular Culture, Television

Kelly Clarkson

Arts Days: September 04, 2002: Idol Maker
Something like 50 million people were watching the night Kelly Clarkson was chosen the winner of the first season of American Idol. This wildly successful, interactive singing competition counts on viewers calling or texting in votes for their favorite singers to help determine who will make it to the next round.

The popular show helped launch Clarkson’s career, just as it has with other winners in subsequent years. The show’s judges—originally Simon Cowell, Randy Jackson, and Paula Abdul—helped shape viewers’ voting with their blunt feedback on the performances, which can range from pathetic to magnificent.
Television, Popular Culture, Young Artists, Music, America

MTV Logo

Arts Days: August 01, 1981: Video Kills the Radio Star
The original concept for the cable television network MTV—short for Music Television—was simple: the channel featured non-stop, around-the-clock music videos by big name pop stars like Madonna, Depeche Mode, and Michael Jackson.

Overnight, MTV was a hit sensation among young people and grownups alike. As the channel’s influence grew, it became essential for performers to produce a music video to go along with any new song release. Over time, these videos have gotten more and more elaborate, and are produced like mini-movies, complete with incredible sets, costumes, and plots.
Innovators & Pioneers, Rock & Roll, Television, Popular Culture, Music

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