As Americans watched on their black-and-white sets, NBC declared that its broadcasts were “in living color.” RCA, who owned NBC, was hardly subtle in encouraging sales of color TVs.
Now Brought to You in Living Color
The first color television goes on sale
It took decades to hammer out the technology behind transmitting color images to television sets. Among other things, broadcasting companies and the Federal Communications Commission had to agree on a standard way of broadcasting programs. As all that research and legal wrangling was taking place, manufacturers of TV sets were chomping at the bit to bring their products to market quickly.
Admiral had what we call “first mover advantage;” it was the first company to sell color TVs to the general public. Its 15-inch C1617A model cost $1,175, a pretty steep price tag even by today’s standards. Nowadays, of course, 99 percent of American households own a TV, and of those, virtually all are color sets.