Paul Simon recorded the album Kodachrome as an homage to his beloved Nikon camera and preferred brand of film. Kodak used the song in its ads in the 1990s.
Photo by flickr user Metroplex
Kodak discontinues manufacturing Kodachrome film
Kodachrome was the favored film of many a photographer over the course of its 74-year history, but it simply could not compete with the rise of today’s digital media and development. When the company pulled the plug on Kodachrome, it accounted for only one percent of sales of all the film Kodak sold. Until then, it had been famous for the richness of color it imparted to photos and for the ability of images to retain their deep hues, even decades after they had been taken.
However, using the film meant you had to engage in a special, complex development process, or hire someone to do it for you, which made using Kodachrome more expensive for the photographer than other types of film. Still, many thought the extra cost was worth it.